Solution

Our main goal was to ensure that the user experience was as good as visiting the actual salon. As part of our research we sent in secret shoppers to enjoy the CL2 experience and better understand the business.

We produced a ‘fly on the wall’ style video that showcases what CL2 have to offer. The video includes a detailed voice over by Salon owner Susie Brooks.

The website is fully responsive and delivers the user experience we had planned for. Navigating the site is smooth and with transitional effects where applicable to give it that polished finish. We particularly enojoyed the news section aptly named ‘Gossip’.

We interviewed quite a few local design agencies but the one that stood out the most was Blue House Design. Our initial request was for a 5 page brochure website but together with good collaboration, the project grew into the amazing website you see today with the inclusion of a salon video also created by Blue House. At first we didn’t understand the ins and outs of having a video, but it has made a massive difference to our business and given us a huge amount of recognition and respect in our industry.The website is an excellent source of new clients (we beat the competition hands down!) and it is also fully responsive on all devices. Our biggest thanks to the team at Blue House.

Susie & Tim Brooks Owners CL2 Cranbrook (excellent Hairdressers with an amazing website!)

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